Frames & Sunglasses | Medicine Hat

Style & Protection

We feature a wide variety of designer frames and sunglasses and help you find your ideal pair when you visit us! Whether you need tips for selecting glasses for yourself or frames for your kids, or even if you’re curious about the different lenses we offer, we have you covered. We also aim to provide affordable eyewear through our promotional offers.

You can try your glasses or sunglasses online to pick up your new frames before visiting us.

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Airlock

Marchon introduced the cutting edge Airlock Collection in 2001. Their minimalistic styling is paired with a contemporary twist and offers a wide array of colors, materials, and shapes for both men and women.

Alexander McQueen

Sunglasses for men and women that display unmistakable British sophistication. This British boutique brand is known for pioneering styles without sacrificing everyday wearability.

BEBE

BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.

Bertelli

The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

Bourgeois

Bourgeois eyewear calls the scenic coastline of Atlantic Canada home. Since 1986, Bourgeois frames have perfected the craft of stylish, quality eyewear - evident throughout their collection.

Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

Chloé

Since 1952, Chloé has rejected the rigid rules of traditional high fashion. The iconic Paris fashion brand embraces freedom, lightness, and femininity. Chloé frames are romantic and ultra-feminine.

Columbia

As part of Columbia Sportswear, Columbia eyeglass frames have been specifically designed by outdoor enthusiasts and sporting professionals. A focus is placed on comfort, fit, and grip, while also maintaining durability and style.

Converse

Converse lenses are manufactured by REM eyewear, a leading global manufacturing and distribution company. Converse frames are sporty, unique, and lend their wearer a modern sense of retro style. Converse frames can’t be replicated and are a highlight of anyone’s wardrobe.

D&G

A luxury brand, distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.

DKNY

Modern shapes and iconic branding are signatures of the famous fashion line’s eyewear brand. Having designer frames like those offered by DKNY can do more than set you apart from the crowd, they can give your style a refreshing New York look.

Dragon Alliance

This performance eyewear line features, cutting edge technology geared towards an active and youthful lifestyle. Dragon Alliance has developed innovative solutions for the athlete in all of us, including frames that will not sink in water and frameless snow goggles.

EasyClip

Aspex Eyewear’s EasyClip^® technology gives you eyeglasses and sunglasses in the same stylish frame, with removable polarized lenses that go on and off with one easy click.

EasyTwist

Life is unpredictable. Luckily, EasyTwist Eyewear gives you sturdy frames you can depend on. Twist them, drop them, sit on them; EasyTwist frames are designed to recover. Don’t let your eyewear hold you back—experience life to the fullest trust EasyTwist’s stylish and innovative glasses to keep up with you.

Elizabeth Arden

Renowned beauty products designer Elizabeth Arden naturally made the progression into eyewear. Since then, she's been offering women an exquisite collection of fashionably designed frames that enhance any woman's face with the discerning taste that only Elizabeth caters to.

Etnia Barcelona

Independent brand of eyewear that has created a wide range of colors and designs for everyone who wants to express themselves: Impersonality kills.

Evatik

Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High-quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.

Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

Gigi Barcelona

These meticulously handcrafted Italian frames perfectly balance leading technology and that irreplaceable human touch. Each frame is made with more than 100 steps to create frames that are comfortable, functional, and durable as well as beautiful.

Glacee

Alternative frames for the fashion savvy and sophisticated female consumer. These contemporary designs capture many unique styling cues that result in a frame worthy of the unique women that wear them. Showcasing classic Hollywood with a modern streetstyle, each pair proves that it's one of a kind.

Grace

Timeless elegance defines Grace frame designs. Flattering and pretty styling is evident in each frame- a wonderful addition to the sophisticated woman’s wardrobe. Grace frames are part of the Alternative Eyes brand.

Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.

Guess

GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

Harley Davidson

With a passion for fulfilling dreams of personal freedom, Harley Davidson values the deep emotional connection created with their customers through their products, services and experiences.

Izumi

Contemporary styling, paired with affordable frames, mark this unique eyewear brand. Available in funky colours and styles, wearers can feel the quality and attention to detail that go into every pair. Lightweight materials mean you’ll get a pair of glasses you can be happy with for years to come.

Jaguar

The dramatic and evocative style of Jaguar’s automotive icons has been brought to their optical collection. Jaguar eyewear is driven by design, as demonstrated in their refined, timeless styles.

Jean Reno

Designed for renowned international actor Jean Reno by Cendrine O, these frames bring out style and sophistication that capture the unique image of Jean Reno. Offering a modern and stylish take on men and women's frames, while adhering to classic design cues, these glasses will suit any personality.

Jimmy Choo

Jimmy Choo eyewear ranges from classical to provocative, with each design showcasing sophisticated detail. Jimmy Choo frames bring a touch of glamour and elegance to everyday life.

Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

Koali

Unique, exclusive, color combinations and designs for modern women looking for creative and discreet prescription eyewear and sunglasses inspired by the living world.

Lacoste

Lacoste frames feature a relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.

Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

Marchon

The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

Marius Morel 1880

The Marius Morel 1880 collection reintroduces the elegance of the very first designs: authentic products subtly updated and reinterpreted using the latest technology.

Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

Max Mara

Created by Achille Maramotti to accentuate his clothing line, these frames feature the same cornerstone of modern fashion that made him famous. Sophisticated designs and cues from ready-to-wear fashion accessories are encapsulated throughout each pair.

MCM

Are you a style visionary? MCM brings the future of eyewear fashions to you with avant-garde shapes and styles. Whether you’re looking for a punk look or a pop-luxe aesthetic, you’ll find your new signature style. Astonish the world with unapologetically bold eyewear and discover MCM today.

Mexx

Using their positive view on how glasses should look and feel, Mexx centres their design philosophy around the wearer. Designers from around the globe have their hand in each frame, and Mexx continuously looks to innovate and infuse quality into every pair they make.

MODO

MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

Moleskine

Discreet and elegant eyewear designed to fit your personality. Quietly elegant and innovative by design, Moleskine Eyewear includes a full range of frames, reading glasses, and sunglasses, as well as a selection of accessories and cases. Like all Moleskine objects and services, Moleskine Eyewear is built around the needs of creatives and professionals, enabling everyday life on the move and empowering self-expression. With a clean and distinctive look and feel and a seamless connection to the Moleskine ecosystem, this collection is designed to enable you to work, connect and create on the move.

Nautica

Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.

Nike

Just do it.

Nine West

Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.

Nomad

Nomad, a brand owned by Morel Lunettes, is a line of eyewear styled after the world-class metropolises that inspired their creation. The Vancouver line showcases rich woodcraft and confident but conservative lines; The Brooklyn line features vintage-inspired and bold acetate. Each line is stylistically different while remaining a shared piece of a style-aware collection.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

OTP

We're our One True Pair! OTP features modern structures and shapes for a fluid and weightless feel. Retro-inspired thin metal and translucent handmade acetate define the collection with a distinct color scheme of classic metallic trends paired with soft neutrals.

Paradox

Paradox eyeglass frames are part of the Aspex Eyewear Group Inc, one of the world’s largest quality eyewear manufacturers. Paradox eyeglass frames will command the attention of those around you. Their adventurous marble effects, eye-catching ombre, and bold colors make for an excellent statement piece to add to your wardrobe.

Pentax

In 1919, Pentax pioneered the field of SLR camera lenses with high-quality and innovative products. Today, Pentax is taking its innovation to new heights with the introduction of a series of skillfully crafted optical lenses.

Perry Ellis

Over a quarter of a century after the launch of Perry Ellis, the designer name and legend still commands attention. Perry Ellis is one of the great American fashion brands. Perry Ellis continues today, making a product that appeals to the man that wants to look sophisticated, casual, and classy all at the same time.

Rag and Bone

Combining rag & bone’s downtown New York aesthetic with classic eyewear, this collection shows our brand commitment to craftsmanship, innovation and timeless design.

Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

Salvatore Ferragamo

Salvatore Ferragamo is an Italian brand with its reputation stemming from creating beautiful Hollywood boots in the ’20s to now encompassing a wide array of accessories. Their eyewear collections boast sleek, trendy styles while maintaining their Italian fashion heritage.

Sandro

Known for its clean lines and sophisticated aesthetic, Sandro is a leading accessible luxury Parisian brand featuring refined and versatile men’s and women’s collections.

Staag

These spectacles are rugged, refined. Using classic lines for a simple pair of glasses, these glasses keep you masculine and trendy. Whether you choose a pair of square frames or thin, framefree specs, you’ll have a pair that go with everything.

Stepper

The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.

Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

Takumi

Radiating quality while maintaining a simple elegance, the Takumi collection is a streamlined fusion of art, luxurious styling, and sophistication. Inspired by the graceful lines found in Japanese design and the enterprising spirit of the West, Takumi, meaning master craftsman, lives up to its definition.

Timberland

Timberland, a wholly-owned subsidiary of VF Corporation, is a global leader in the design, engineering, and marketing of premium-quality eyewear, footwear, apparel and accessories for consumers who value the outdoors and their time in it.

Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

Tory Burch

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its chairman, CEO, and Designer, Tory Burch. Beautiful simple designs, which embody a great look and a comfortable fit.

Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

Yves Saint Laurent

Yves Saint Laurent, one of the world’s most fashionable designers, has a collection of stunning eyeglasses that are sure to please. Known for European grace and class, these women’s glasses frames are for those who put style first. Yves Saint Laurent has been a standout in the fashion industry for decades and never disappoints by expressing his European elegance with classic French sophistication.

Ziggy

“A new level of style and design has been achieved by this collection. The subtle details and innovative color combinations make this line strictly féminine. Be different ! Be unique ! Create your look !”

20/20 News

Our Family

At 20/20 Vision Care, we provide comprehensive vision care services, including eye exams, contact lens exams, dry eye therapy, and a wide selection of frames and lenses.

Designed specifically to best manage eye-related health concerns and disease. We also handle urgent eye care matters like foreign bodies, infections, and trauma.

Your children undergo crucial visual development at a young age, and we want to be a part of this journey. We offer children’s eye exams and myopia management to help your children thrive.

We understand that not everyone can make it into our office, so we offer mobile services for those that are homebound, and service the senior homes in our area as well.