Style & Protection
We feature a wide variety of designer frames and sunglasses and help you find your ideal pair when you visit us! Whether you need tips for selecting glasses for yourself or frames for your kids, or even if you’re curious about the different lenses we offer, we have you covered. We also aim to provide affordable eyewear through our promotional offers.
You can try your glasses or sunglasses online to pick up your new frames before visiting us.
BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.
The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.
Bourgeois eyewear calls the scenic coastline of Atlantic Canada home. Since 1986, Bourgeois frames have perfected the craft of stylish, quality eyewear - evident throughout their collection.
Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.
Converse lenses are manufactured by REM eyewear, a leading global manufacturing and distribution company. Converse frames are sporty, unique, and lend their wearer a modern sense of retro style. Converse frames can’t be replicated and are a highlight of anyone’s wardrobe.
Life is unpredictable. Luckily, EasyTwist Eyewear gives you sturdy frames you can depend on. Twist them, drop them, sit on them; EasyTwist frames are designed to recover. Don’t let your eyewear hold you back—experience life to the fullest trust EasyTwist’s stylish and innovative glasses to keep up with you.
Alternative frames for the fashion savvy and sophisticated female consumer. These contemporary designs capture many unique styling cues that result in a frame worthy of the unique women that wear them. Showcasing classic Hollywood with a modern streetstyle, each pair proves that it's one of a kind.
GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.
Contemporary styling, paired with affordable frames, mark this unique eyewear brand. Available in funky colours and styles, wearers can feel the quality and attention to detail that go into every pair. Lightweight materials mean you’ll get a pair of glasses you can be happy with for years to come.
Designed for renowned international actor Jean Reno by Cendrine O, these frames bring out style and sophistication that capture the unique image of Jean Reno. Offering a modern and stylish take on men and women's frames, while adhering to classic design cues, these glasses will suit any personality.
Marius Morel 1880
The Marius Morel 1880 collection reintroduces the elegance of the very first designs: authentic products subtly updated and reinterpreted using the latest technology.
Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.
MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.
Discreet and elegant eyewear designed to fit your personality. Quietly elegant and innovative by design, Moleskine Eyewear includes a full range of frames, reading glasses, and sunglasses, as well as a selection of accessories and cases. Like all Moleskine objects and services, Moleskine Eyewear is built around the needs of creatives and professionals, enabling everyday life on the move and empowering self-expression. With a clean and distinctive look and feel and a seamless connection to the Moleskine ecosystem, this collection is designed to enable you to work, connect and create on the move.
Nomad, a brand owned by Morel Lunettes, is a line of eyewear styled after the world-class metropolises that inspired their creation. The Vancouver line showcases rich woodcraft and confident but conservative lines; The Brooklyn line features vintage-inspired and bold acetate. Each line is stylistically different while remaining a shared piece of a style-aware collection.
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.
Paradox eyeglass frames are part of the Aspex Eyewear Group Inc, one of the world’s largest quality eyewear manufacturers. Paradox eyeglass frames will command the attention of those around you. Their adventurous marble effects, eye-catching ombre, and bold colors make for an excellent statement piece to add to your wardrobe.
In 1919, Pentax pioneered the field of SLR camera lenses with high-quality and innovative products. Today, Pentax is taking its innovation to new heights with the introduction of a series of skillfully crafted optical lenses.
Over a quarter of a century after the launch of Perry Ellis, the designer name and legend still commands attention. Perry Ellis is one of the great American fashion brands. Perry Ellis continues today, making a product that appeals to the man that wants to look sophisticated, casual, and classy all at the same time.
Known for its clean lines and sophisticated aesthetic, Sandro is a leading accessible luxury Parisian brand featuring refined and versatile men’s and women’s collections.
These spectacles are rugged, refined. Using classic lines for a simple pair of glasses, these glasses keep you masculine and trendy. Whether you choose a pair of square frames or thin, framefree specs, you’ll have a pair that go with everything.
The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.
Radiating quality while maintaining a simple elegance, the Takumi collection is a streamlined fusion of art, luxurious styling, and sophistication. Inspired by the graceful lines found in Japanese design and the enterprising spirit of the West, Takumi, meaning master craftsman, lives up to its definition.
Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.
Yves Saint Laurent
Yves Saint Laurent, one of the world’s most fashionable designers, has a collection of stunning eyeglasses that are sure to please. Known for European grace and class, these women’s glasses frames are for those who put style first. Yves Saint Laurent has been a standout in the fashion industry for decades and never disappoints by expressing his European elegance with classic French sophistication.
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Find us just down from the Dairy Queen in the heart of downtown on 3rd Street, across from the CORE Association.
- 431 3rd St. SE
- Medicine Hat, Alberta
Holiday Weekend Saturday: 10:00 AM – 1:00 PM
20/20 Urgent Care & 20/20 Kids
Located directly behind our 3rd Street Building, just down from the Fifth Avenue Memorial Church.
- 444 4th St. SE
- Medicine Hat, Alberta
Holiday Weekend Saturday: 10:00 AM – 1:00 PM