Frames & Sunglasses | Medicine Hat

Style & Protection

We feature a wide variety of designer frames and sunglasses and help you find your ideal pair when you visit us! Whether you need tips for selecting glasses for yourself or frames for your kids, or even if you’re curious about the different lenses we offer, we have you covered. We also aim to provide affordable eyewear through our promotional offers.

You can try your glasses or sunglasses online to pick up your new frames before visiting us.

Shop Now

AD LIB

The AD-LIB eyewear collection draws its inspiration from the latest in fashion, sport, and technology trends. Designed with lifestyle-conscious urban men and women in mind, AD-LIB frames are a harmonious blend of comfort, quality, and style.

Airlock

Marchon introduced the cutting edge Airlock Collection in 2001. Their minimalistic styling is paired with a contemporary twist and offers a wide array of colors, materials, and shapes for both men and women.

Alexander McQueen

Sunglasses for men and women that display unmistakable British sophistication. This British boutique brand is known for pioneering styles without sacrificing everyday wearability.

Aya

The AYA eyewear collection provides unique artwork by world-renowned First Nations artist Corrina Hunt. The contemporary art designed into each frame reflects the themes and traditions of Corrine’s First Nation heritage. Each design is elegant, graceful, quintessential Pacific Northwest artwork.

Balenciaga

Balenciaga is known for its innovative designs, exquisite craftsmanship, and high-quality materials. The brand is known for its unique aesthetic, which combines avant-garde design elements with a high-fashion sensibility, creating bold, statement-making pieces that are both artistically striking and wearable.

BEBE

BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.

Bertelli

The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

Carolina Herrera

Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.

Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

Costa del Mar

Costa Del Mar is an American sunglasses brand that combines functionality, simplicity, and durability to enhance everyday life. Expertly engineered with high-quality materials, Costa Del Mar eyewear is a must-have for the coastal look.

D&G

A luxury brand, distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.

David Beckham

David Beckham has curated a collection of timeless frames made from the very finest materials. His exacting taste and eye for detail have brought together an exceptional contemporary aesthetic with traditional craftsmanship.

DKNY

Modern shapes and iconic branding are signatures of the famous fashion line’s eyewear brand. Having designer frames like those offered by DKNY can do more than set you apart from the crowd, they can give your style a refreshing New York look.

Dragon Alliance

This performance eyewear line features, cutting edge technology geared towards an active and youthful lifestyle. Dragon Alliance has developed innovative solutions for the athlete in all of us, including frames that will not sink in water and frameless snow goggles.

EasyClip

Aspex Eyewear’s EasyClip^® technology gives you eyeglasses and sunglasses in the same stylish frame, with removable polarized lenses that go on and off with one easy click.

Elizabeth Arden

Renowned beauty products designer Elizabeth Arden naturally made the progression into eyewear. Since then, she's been offering women an exquisite collection of fashionably designed frames that enhance any woman's face with the discerning taste that only Elizabeth caters to.

Etnia Barcelona

Independent brand of eyewear that has created a wide range of colors and designs for everyone who wants to express themselves: Impersonality kills.

Evatik

Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High-quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.

Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

Gridiron

Gridiron offers the larger man an opportunity to balance style and fit without compromise.

Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.

Guess

GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

Hermossa

Dive into the essence of freedom with every glance through Hermossa eyewear, where beauty meets functional design for the adventurous soul. Enjoy international flair and innovation in your eyewear. Catch eyes with Hermossa—where your vision is as limitless as your journeys.

Izumi

Contemporary styling, paired with affordable frames, mark this unique eyewear brand. Available in funky colours and styles, wearers can feel the quality and attention to detail that go into every pair. Lightweight materials mean you’ll get a pair of glasses you can be happy with for years to come.

Jaguar

The dramatic and evocative style of Jaguar’s automotive icons has been brought to their optical collection. Jaguar eyewear is driven by design, as demonstrated in their refined, timeless styles.

Karl Lagerfeld

Karl Lagerfeld frames have taken the fashion world by storm. These aren't your typical accessory—they're an innovative blend of urban glamour with a distinctive twist on classic styles. These designs are making waves using plant-based resin, high-tech details, and metallic accents while also introducing architectural shapes, glossy transparent finishes, and rich color gradients. If you want to make a statement, Karl Lagerfeld has you covered.

Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

Lacoste

Lacoste frames feature a relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.

Lanvin

Step into the unforgettable elegance of Lanvin's eyewear collection. Inspired by the oldest French fashion house's heritage, our glasses are a homage to intricate craftsmanship and timeless luxury. Lanvin's spectacles are for more than just seeing—they’re fashion statements adorned with bold colors and precious details. Experience the ultimate Parisian sophistication and transform your look with Lanvin.

Little Paul & Joe Eyewear

Bring the whimsical charm of Paul & Joe to your little one’s look with Little Paul & Joe Eyewear! Vibrant, playful, and chic—these glasses capture the joy and energy of childhood while offering stylish protection for young eyes. Adorable yet sophisticated, they're the perfect accessory for the fashion-forward kid. Gift your children a world filled with color and joy.

Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

Marchon

The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

Missoni

For bold, tasteful fashion frames, look no further than Missoni. Missoni frames are designed on the principles of courage, confidence, and creativity. With brave designs to make your eyes pop, browse our selection at Missoni.

MODO

MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

Nautica

Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.

Nike

Just do it.

Nine West

Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.

Nomad

Nomad, a brand owned by Morel Lunettes, is a line of eyewear styled after the world-class metropolises that inspired their creation. The Vancouver line showcases rich woodcraft and confident but conservative lines; The Brooklyn line features vintage-inspired and bold acetate. Each line is stylistically different while remaining a shared piece of a style-aware collection.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

OTP

We're our One True Pair! OTP features modern structures and shapes for a fluid and weightless feel. Retro-inspired thin metal and translucent handmade acetate define the collection with a distinct color scheme of classic metallic trends paired with soft neutrals.

Paradox

Paradox eyeglass frames are part of the Aspex Eyewear Group Inc, one of the world’s largest quality eyewear manufacturers. Paradox eyeglass frames will command the attention of those around you. Their adventurous marble effects, eye-catching ombre, and bold colors make for an excellent statement piece to add to your wardrobe.

Prada

Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach. Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values. Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.

Rag and Bone

Combining rag & bone’s downtown New York aesthetic with classic eyewear, this collection shows our brand commitment to craftsmanship, innovation and timeless design.

Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

Superflex

From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.

Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

Takumi

Radiating quality while maintaining a simple elegance, the Takumi collection is a streamlined fusion of art, luxurious styling, and sophistication. Inspired by the graceful lines found in Japanese design and the enterprising spirit of the West, Takumi, meaning master craftsman, lives up to its definition.

Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

Xavier Garcia

Xavier Garcia takes his time when he designs and produces his personal line of eyewear. Believing in economic sustainability and authentic work, each piece is constructed with these values in mind. Different materials are used to create exciting textures and colors, and simple construction is used to create a trustworthy and lasting pair of eyeglasses.

20/20 News

Our Family

At 20/20 Vision Care, we provide comprehensive vision care services, including eye exams, contact lens exams, dry eye therapy, and a wide selection of frames and lenses.

Designed specifically to best manage eye-related health concerns and disease. We also handle urgent eye care matters like foreign bodies, infections, and trauma.

Your children undergo crucial visual development at a young age, and we want to be a part of this journey. We offer children’s eye exams and myopia management to help your children thrive.

We understand that not everyone can make it into our office, so we offer mobile services for those that are homebound, and service the senior homes in our area as well.